willow youth network

Brand Identity, Illustration, Web Design • 2021-2022, 2023-2024

WYN is a national nonprofit that empowers a generation of young leaders by providing free and accessible programming aimed at promoting gender equity. WYN’s programming focuses on many topics, including gender barriers, self-care, global relations, media and advertising, the environment, mental well-being, gender diversity in STEM, empowerment and pride, and more.

Originally known as Indigo Girls Group, the organization as a whole voted to rename IGG to Willow Youth Network to represent its evolving community, remove gender-exclusive spaces, welcoming all to participate in feminist-led spaces. In 2021, my role was to rebrand the organization with a new identity (logo, illustration, font, message), redesign their website, create digital/printed assets and more.

In 2024, I revamped the WYN brand to narrow down the nonprofit's identity.

Click here to see the Willow Youth Network website ↗
Two logos: on the left, the original Indigo Girls Group logo, and on the right, the new willow logo.
Two images: the left shows two white willow hoodies, the right shows a willow poster in a flowery field.
A pile of willow business cards on top of a purple flower background.
A billboard in a green desert displaying a willow campaign. It reads: "Equipping young people with the tools to become change-makers in life."
Two pictures separated by purple paper tape. On the left, there is a tote bag placed near grass; on the right, there are six branded hats laid on top of a sky background.
Three social media posts on top of a nature background.
A close up of two willow branded stamps on a cardboard box.
A collage of images from a self love workshop in a classroom.
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